Green marketers plan and implement campaigns to generate interest in sustainable products and services. Green marketers also promote how a brand implements sustainable business practices and demonstrates social responsibility. Using market research, they understand demand, and design and execute plans to raise awareness, garner interest, and drive sales; and in some cases, they provide input on the development of products or services that respond to a need in the market.
|Quick facts: Green marketer|
|2019 Median Pay||$135,900 per year; $65.34 per hour|
|Typical Entry-Level Education||Bachelor's degree|
|Number of Jobs, 2019||314,900|
|Job Outlook, 2019-29||6% (Faster than average)|
|Employment Change, 2019-29||18,800|
Green marketers may work for a marketing company or within the marketing department of a green building firm, such as a product manufacturer or professional services like architecture, construction, or realty. Their role is to understand, predict and drive customer behavior to support greater sustainability. Green marketers may be involved in helping customers understand the benefits of LEED certification or creating sustainability reports that capture the impact of initiatives to green the built environment.
How to become a green marketer
Most marketing managers need a bachelor’s degree, often in communications, journalism, business, or sustainability. Courses in public relations, advertising, management, economics, finance, computer science, mathematics, and statistics are advantageous. Work experience usually is gained through internships at marketing and communications agencies or green building businesses. Important skills include analytical, communication, creativity, decision-making, interpersonal, and organizational.
- Education courses
- Professional certifications and credentials